Amazon's Leadership Principles | Amazon Values

  1. Customer Obsession: start with the customer and work backwards; work vigorously to earn and keep customer trust; pay attention to competitors, but keep obsessing over customers
  2. Ownership: think like an owner, long term and don’t sacrifice long-term value for short-term results; act on behalf of the entire company, not just for your own team; never say “that’s not my job”
  3. Invent and Simplify: expect and require innovation and invention from your team and always find ways to simplify; be externally aware, always look for new ideas from everywhere, and don’t be limited by “not invented here”
  4. Leaders are Right a lot: you have strong judgment and good instincts; you seek diverse perspectives and work to disconfirm your beliefs
  5. Frugality: accomplish more with less. Constraints breed resourcefulness, self-sufficiency and invention. There are no extra points for growing headcount, budget size or fixed expense
  6. Hire and Develop the Best: raise the performance bar with every hire and promotion; recognize exceptional talent, and willingly move them throughout the organization; develop leaders and take seriously your role in coaching others
  7. Earn Trust: listen attentively, speak candidly, and treat others respectfully. Be vocally self-critical, even when doing so is awkward or embarrassing; leaders do not believe their or their team’s body odor smells of perfume; benchmark yourself and your team against the best.
  8. Insist on the Highest Standards: you have relentlessly high standards – many may think these standards are unreasonably high; you are continually raising the bar and driving your team to deliver high-quality products, services and processes; defects do not get sent down the line and problems are fixed so they stay fixed
  9. Bias for Action: speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk-taking.
  10. Learn and be Curious: you are never done learning and you always seek to improve; you are curious about new possibilities and act to explore them
  11. Have a Backbone. Disagree and Commit: respectfully challenge decisions when you disagree, even when doing so is uncomfortable or exhausting; have conviction and be tenacious; do not compromise for the sake of social cohesion; once a decision is determined, commit to it.
  12. Dive Deep: operate at all levels, stay connected to the details, audit frequently, and be sceptical when metrics and anecdote differ. No task is beneath you.
  13. Think Big: Thinking small is a self-fulfilling prophecy. Create and communicate a bold direction that inspires results. Think differently and look around corners for ways to serve customers.
  14. Deliver Results: focus on the key inputs for your business and deliver with the right quality and in a timely fashion; despite setbacks, rise to the occasion and never settle